Pinless UPI for Small Transactions – Product Feature Analysis
Pinless UPI for Small Transactions – Product Feature Analysis

Pinless UPI for Small Transactions – Product Feature Analysis

Published
Published on July 12, 2025
Product: Slice UPI (Slice Bank)
Type: Individual Assignment
Bootcamp: Fundamentals of Product Management by Userlane & Product Club
Duration: 1 Week
Tools Used: Figma (user journey), Google Slides (presentation), Observational Research

🧠 Project Overview

As part of the Product Management Bootcamp by Userlane, I was tasked with analyzing a real-world product feature through the lens of a product manager. I chose Slice Bank’s "Pinless UPI Payment for Small Transactions" — a friction-reducing feature designed for fast, everyday payments.

💡 Why This Feature?

India's booming UPI ecosystem sees billions of small-value transactions daily. Yet, the experience of entering a PIN for every ₹20 chai or ₹50 auto fare can be repetitive and annoying.
Slice identified this micro-friction and solved it with a PIN-less UPI flow — a feature especially valuable for Gen Z users and urban micro-payers.

🔍 Problem Discovery

  • Primary Pain Point: Entering a PIN for every small transaction reduces speed and user satisfaction.
  • Users Affected: Young, mobile-first users making 3–8 small payments daily.
  • Previous Behavior: Workarounds via Paytm wallet, cash, or tapping cards.

📊 User Research

I conducted a 2-day observational study of my own UPI usage:
  • Used the feature 4 times for transactions under ₹100.
  • The experience was significantly faster (under 3 seconds).
  • Felt effortless, reducing cognitive load for frequent spends.

🎯 Problem Statement

“Frequent digital spenders need a faster way to complete small-value transactions because typing a UPI PIN for every micro-payment causes friction and delays.”

🧭 User Journey Mapping

Step
Action
1. Need Trigger
User wants to pay for tea/snacks using UPI
2. Goal
Pay quickly without entering a PIN
3. Access
Opens Slice UPI > Scans QR or selects contact
4. Action
Enters amount and taps “Pay”
5. Fulfillment
Payment goes through instantly, no PIN asked
6. Feedback
Confirmation screen shown, user satisfied

Feature Evaluation

Strengths:
  • Fast, intuitive user flow
  • No interruption due to PIN input
  • Fits daily micro-payment behavior
Limitations:
  • Works only under a set transaction limit (e.g., ₹500)
  • No user control to enable/disable per merchant or contact
  • Potential risk if phone is stolen or misused

💡 Proposed Enhancement

Feature Suggestion:
“Smart Toggle for Trusted Contacts” – Add an option to mark certain payees as ‘trusted’ to skip PIN, while others still require PIN input.
Why It Matters:
Provides a balance between speed and security, and gives users more control over how they use the feature.

📈 Business Impact

  • User Stickiness: Encourages higher daily active usage
  • Differentiation: Stands out in a saturated UPI market
  • Cross-Sell Opportunity: Increases engagement with other Slice offerings (credit, offers)

📊 Key Metrics to Track

  • % of UPI transactions using pinless mode
  • Avg transaction time reduction
  • Adoption among users aged 18–30
  • Number of users enabling/disabling smart toggle
  • Reported security incidents (if any)

🙌 Acknowledgements

Grateful to the Slice team for building such user-first experiences and to Product Club and Userlane for structuring this immersive product thinking exercise. Special thanks to [Mentor Name] for their invaluable feedback throughout the journey.

Pinless UPI for Small Transactions – Product Feature Analysis

Product: Slice UPI (Slice Bank)
Type: Individual Assignment
Bootcamp: Fundamentals of Product Management by Userlane & Product Club
Duration: 1 Week
Tools Used: Figma (user journey), Google Slides (presentation), Observational Research

🧠 Project Overview

As part of the Product Management Bootcamp by Userlane, I was tasked with analyzing a real-world product feature through the lens of a product manager. I chose Slice Bank’s "Pinless UPI Payment for Small Transactions" — a friction-reducing feature designed for fast, everyday payments.

💡 Why This Feature?

India's booming UPI ecosystem sees billions of small-value transactions daily. Yet, the experience of entering a PIN for every ₹20 chai or ₹50 auto fare can be repetitive and annoying.
Slice identified this micro-friction and solved it with a PIN-less UPI flow — a feature especially valuable for Gen Z users and urban micro-payers.

🔍 Problem Discovery

  • Primary Pain Point: Entering a PIN for every small transaction reduces speed and user satisfaction.
  • Users Affected: Young, mobile-first users making 3–8 small payments daily.
  • Previous Behavior: Workarounds via Paytm wallet, cash, or tapping cards.

📊 User Research

I conducted a 2-day observational study of my own UPI usage:
  • Used the feature 4 times for transactions under ₹100.
  • The experience was significantly faster (under 3 seconds).
  • Felt effortless, reducing cognitive load for frequent spends.

🎯 Problem Statement

“Frequent digital spenders need a faster way to complete small-value transactions because typing a UPI PIN for every micro-payment causes friction and delays.”

🧭 User Journey Mapping

Step
Action
1. Need Trigger
User wants to pay for tea/snacks using UPI
2. Goal
Pay quickly without entering a PIN
3. Access
Opens Slice UPI > Scans QR or selects contact
4. Action
Enters amount and taps “Pay”
5. Fulfillment
Payment goes through instantly, no PIN asked
6. Feedback
Confirmation screen shown, user satisfied

Feature Evaluation

Strengths:
  • Fast, intuitive user flow
  • No interruption due to PIN input
  • Fits daily micro-payment behavior
Limitations:
  • Works only under a set transaction limit (e.g., ₹500)
  • No user control to enable/disable per merchant or contact
  • Potential risk if phone is stolen or misused

💡 Proposed Enhancement

Feature Suggestion:
“Smart Toggle for Trusted Contacts” – Add an option to mark certain payees as ‘trusted’ to skip PIN, while others still require PIN input.
Why It Matters:
Provides a balance between speed and security, and gives users more control over how they use the feature.

📈 Business Impact

  • User Stickiness: Encourages higher daily active usage
  • Differentiation: Stands out in a saturated UPI market
  • Cross-Sell Opportunity: Increases engagement with other Slice offerings (credit, offers)

📊 Key Metrics to Track

  • % of UPI transactions using pinless mode
  • Avg transaction time reduction
  • Adoption among users aged 18–30
  • Number of users enabling/disabling smart toggle
  • Reported security incidents (if any)

🙌 Acknowledgements

Grateful to the Slice team for building such user-first experiences.